Personalised Videos for Live Events: The Ultimate Guide

According to Deloitte, 80% of consumers prefer brands that offer personalised experiences and spend ~50% more with those brands. In the event world, video personalisation creates the same effect, boosting engagement and conversions.

Still on the fence? We have rounded up all the reasons why personalised videos are worth adding to your event marketing and videography plan:

Attendee value

• Attendees receive content that feels unique and memorable. 

  With personalised videos, view rates consistently exceed 80% and downloads are strong. 

  In one executive networking event, 96% of attendees reported being happy with their personalised recap and 66% downloaded their video as a keepsake. These are proof the format lands and lasts.

• They’re more likely to share when videos feature them. 

  CrowdClip campaigns show share rates jump when events deliver personalised highlight videos. People feel compelled to post their experience and feedback on social media, while many share privately with their own circles (e.g., WhatsApp, Messenger, Telegram, and Viber). 

  Here are strong proofs: 

  • 950%+ (or more than 10.5x) more shares than an organiser’s single post at a charity event; 

  • 20× more shares in a week at an International Women’s Day event; 

  • 350%+ more shares at a fun run where self-filming is hard. 

  These prove that personalised videos are credible proof-of-experience people are proud to share.

• Emotional resonance makes them more likely to return for future events. 

  From client interviews, organisers credit personalised videos with driving return registrations. 

  A high-ticket, invite-only event saw 86% WhatsApp engagement post-event, with members asking for the next date. Meanwhile, one sports organiser re-engaged a large group for a bigger follow-on event.

Business value (Event organisers)

• Delivers direct and indirect media value

  When attendees post their personalised videos, they become organic influencers for your event. They drive trusted word-of-mouth at scale. It’s a flywheel of exposure you don’t have to buy.

  We’ve seen it across very different events. At ACTAI Port Stephens, views lifted 17.6%, with 1 in 3 influential attendees posting public feedback. This is worth AUS$28.2K in earned media value (EMV). As co-founder Bill Tai put it, personalised videos “create far greater reach and engagement than a traditional, highly produced event highlight video.”

  Fundraisers and community events echo the pattern as well. Rally4Ever Breakfast for Mental Health Month recorded a 40× surge in reposts as CrowdClip videos moved through personal circles.

  Weddings at Work (WaW) founder Benz Co-Rana calls CrowdClip “a tool to re-engage people like a feedback tool,” noting that goers “felt compelled to talk and post once the video was out.” At least 2 in 5 feedback posts for the WaW Meets Suppliers kickoff event included a CrowdClip video. Their EMV for that just one event translated to US$13.8K.

  In mass-participation sports, Podium Sports Ayala Alabang Community Run saw 10×+ engagement and 66% of attendees posting public feedback. Organiser Gracy Fernandez says it “boosted reputation.”

• Extends the event lifecycle beyond the day.

  The moment attendees start posting, your event doesn’t end. It leaves a digital footprint. Those posts make your content findable, credible, and steadily discoverable long after the show day. Better still, every personalised event video becomes a reusable asset you can fold back into promos, emails, and pitch decks.

  Evidence from recent events backs this up. At The Heroes Lunch hosted by zero2hero, just 61 minutes of footage became 61 personalised reels. These assets were earmarked for next year’s campaign and sponsor posts in their content plan. Podium Sports did the same. They took attendee clips and repurposed them to market the next race, turning it into next-event demand. 

• Builds stronger connections with audiences post-event. 

  Personalised videos signal “made-for-me,” which more people now prefer. Global research shows 71% of customers now expect personalised interactions and 76% feel frustrated when they don’t get them, so a tailored follow-up naturally earns more attention and goodwill.

  That’s exactly what we saw with Weddings at Work. Their CrowdClip event recaps sparked a real FOMO effect. People didn’t just watch. They talked, posted, and signed up for the next leg of the series. The organiser was so thrilled they booked seven back-to-back events using CrowdClip to keep that momentum going. 

• Enhances lead capture and nurturing by using personalised touchpoints.

  People love personalised videos, and they’ll willingly share personal details to get one. CrowdClip’s check-in and delivery flows collect first-party data such as names, emails, selfies, and any custom fields you set. The app then links this to faces in the footage, so you can segment by person and follow up with their video.

  With cleaner data and richer context, see strong engagement on follow-ups with at least 95% email open rate.

• Drives event revenue

  Personalised videos can be sold (VIP inclusion or merchandise) or used as a donation tool. You may use CrowdClip pay-per-video feature for this.

  At $50 per video and 1,000 attendees, that’s $50,000 in topline revenue. This model shines at concerts and meet-and-greets where no phones and cameras are allowed. It is also great for mass-participation sports and graduations, where milestones are prized keepsakes. It’s also powerful for charity events and causes. 

  We’ve also proven this at a fundraiser for mental health in Sydney led by former Australian professional tennis player and Grand Slam commentator Louise Pleming.

Sponsor value

• Delivers branded, shareable content directly to attendees

  Personalised videos carry sponsor logos, colours, and end-cards inside content people actually post. It’s brand placement that rides along with a real person’s story, not just a logo wall.

• Extends visibility online as attendees share videos

  As attendees share, sponsors earn time on screen and positive association with the event experience. 

  In practice, campaigns have logged tangible exposure. For example, 201 minutes of total sponsor visibility was recorded at a charity lunch. Meanwhile, at a networking event, 17+ hours were reported for a bank partner and 2.4+ hours for a fashion brand.

• Makes ROI measurable (and defensible)

  With CrowdClip’s analytics hub and sponsor report, you can show hard numbers: views, clicks, impressions, shares, demographics, exposure minutes, and earned media value. These are the kind of proof that lands in a wrap-up deck and justifies budget.

• Strengthens renewals and upsell

  Because sponsor assets are woven into attendee-led posts, brands can see organic reach and positive association they didn’t have to buy from advertisers or influencers. 

  Organisers report better sponsor conversations post-event. This can be seen in renewals, tier upgrades, and new partner interest. 

  Podium Sports is a clear example of this. The organiser achieved 120%+ sponsor re-signs after partners saw themselves featured inside attendees’ personalised videos. On Shoes said the personalised fun run videos amplified their brand’s narrative, while New Era Philippines noted that appearing in personalised videos strengthened their position as a top-notch sports-hat provider.