As a newcomer in the fun run scene, Podium Sports aimed to make a memorable debut by delivering unique, personalised experiences for attendees whilst exceeding sponsor expectations. By partnering with CrowdClip for their inaugural fun run, they not only achieved these goals but also successfully attracted new sponsors for future events.
Podium Sports is a boutique event organiser in the south of Metro Manila, Philippines dedicated to fun runs, sports programs, and other athletic initiatives for both kids and adults.
Event Type
Sports
Location
Metro Manila, Philippines
Product Used
Personalised Videos PRO
The Ayala Alabang Community Run marked a significant milestone for Podium Sports as its debut fun run event. Designed exclusively for Ayala Alabang Village residents, it aimed to create a family-friendly environment that welcomed both seasoned runners and beginners.
“We have running enthusiasts who are already active in other running events, so we wanted to bring them together to engage with others and expand their network, fostering a stronger sense of community through our shared love of fitness,” says co-founder of Podium Sports Ezra Ferraz.
The inaugural event attracted nearly 150 participants, including celebrities and influential figures living in the premier residential community, and was supported by 15 brands.
“In planning the community run, we wanted to go beyond the usual finisher shirts and digital photos that participants typically receive. Our aim was to create a truly memorable keepsake that participants could cherish for years to come,” shares co-founder Gracy Fernandez.
Gracy added that highlighting sponsor recognition was equally important. “We also wanted to ensure that all our partner brands received ample visibility, with their contributions to the event being clearly recognised and celebrated,” she notes.
To meet these goals, Podium Sports decided to offer personalised videos as a unique and meaningful addition, making it the first race in the Philippines to offer such a souvenir.
CrowdClip introduced Personalised Videos PRO, maximising visibility for individual participants and partner brands.
Each video was personalised using CrowdClip’s patented facial recognition technology, which sifted through more than five hours of footage to find the most impactful clips of each attendee and embedded them into a general event highlight video that also featured sponsors’ highlights.
CrowdClip set up a dedicated check-in page where attendees could easily submit their names, email addresses, and selfies. The client received both a pre-event email with the registration link and a QR code that was prominently displayed at the venue on the day of the event.
CrowdClip-partner Aristotle Studios captured the event and uploaded a professional recap template to the platform. The recap template included general highlights, key sponsor moments, and designated placeholders indicating where CrowdClip should embed the personalised clips.
Podium Sports received a centralised share hub that streamlined the distribution or sharing of event videos. Each participant received their personalised video sent directly to their registered email, ensuring seamless and secure access.
