In 2023, ACTAI Global made its return to Australia, hosting a five-day exclusive event for its community members. Co-founder and chairman Bill Tai sought CrowdClip to professionally capture the event’s exclusivity while ensuring each video highlights the personal experiences of the participants.
ACTAI Global is a vibrant community of athletes, conservationists, technologists, artists, and innovators united by a collective passion for making a difference, particularly in environmental conservation and economic empowerment.
Event Type
Networking
Location
Port Stephens, Australia
Product Used
Personalised Videos PRO
ACTAI Global hosted a five-day exclusive retreat in Port Stephens as a lead-up to the West Tech Fest. It focused on economic empowerment for the Australian startup ecosystem and ocean conservation, especially supporting the Great Barrier Reef Legacy in their coral conservation efforts. The event brought together high-profile attendees from its diverse community.
For such a high-ticket event, co-founder and chairman Bill Tai wanted to professionally capture its exclusivity while highlighting the personal experiences of each attendee. His goal was to create unique, shareable keepsakes that attendees could cherish while amplifying the event’s reach on social media.
“On top of interesting presentations and tech talks, we had exciting activities such as nature hikes, visiting Steve Irwin’s boat, kitesurfing with the great Layne Beachley, and other water and beach sports,” Bill shares. “So, I wanted to capture the unique experiences of our attendees in an impactful video and provide personalised keepsakes for them to cherish and share on social media.”
However, creating high-quality, personalised videos for such a multifaceted event posed challenges. Producing individual videos for each attendee required extra time for recording and scanning through extensive footage, adding labour and pressure to the videographer.
To address these challenges, ACTAI Global needed an innovative video solution that could efficiently produce high-quality personalised videos at scale.
Bill tapped CrowdClip to bring his vision to life, leveraging the platform’s Personalised Videos PRO to professionally capture and personalise attendee experiences.
Using its patented facial recognition technology, CrowdClip sifted through five days’ worth of footage to find each attendee’s standout moments in just a few minutes. These clips were then seamlessly embedded into a high-quality video template provided by the professional videographer.
Capture
CrowdClip set up a dedicated check-in page where the high-profile attendees could easily and securely register and receive their personalised videos.
Create
Sydney videographer Dave Hukka hired as the event videographer uploaded a same-day event recap template featuring general highlights of the event and designated placeholders for individual clips. See how he did it in the video.
Distribute
Immediately after the event, CrowdClip’s share hub was ready for automated distribution. This feature enabled ACTAI Global to send personalised videos to attendees with just one click, including direct sharing into the event’s WhatsApp group.
Improves attendee experience and satisfaction
CrowdClip delivered a premium event experience by providing attendees with personalised video keepsakes. Approximately 87% of attendees received their CrowdClip videos with a remarkable satisfaction rate of over 96% according to our post-event survey. This validates CrowdClip's ability to create lasting memories while driving exceptional participant satisfaction.
Notably, 90% of checked-in attendees downloaded their videos, and at least 3 in 10 viewed them directly on the CrowdClip platform. Our post-event survey also revealed that 67% of participants chose to keep their video as a long-term memento—further validating the perceived value of personalised videos.
Boosts post-event community engagement
CrowdClip helped maintain the buzz long after the event, with over 86% of participants engaging in the event’s WhatsApp group, sharing their excitement and even anticipating and inquiring about the next event.
This organic, high-engagement interaction demonstrated the power of personalised event content in sustaining community momentum.
Increases event exposure and reputation
By leveraging the influence of the VIP attendees, who are already influential in their respective industries, CrowdClip helped amplify social media reach, increasing video shares by more than 12.5x and achieving more than 17.6x boost in video views.
Provides valuable digital insights
CrowdClip generated measurable audience behaviour report across multiple digital platforms. The platform-specific insights allow ACTAI to strategically allocate future marketing resources and efforts to where they are most likely to achieve visibility, engagement, and return on effort.
As shown in the charts below, Instagram emerged as the strongest performer, driving the majority of content, engagement, and views, while Facebook and LinkedIn offered complementary reach and interaction.
Videographer Dave Hukka highlighted the immense value CrowdClip brings to high-profile events like ACTAI Global retreats.
“We host ACTAI retreats all over the world and CrowdClip videos help us inspire future attendance,” shares Bill Tai.
CrowdClip’s ability to capture and share personalised highlights encouraged attendees to become advocates for the event, generating interest and anticipation among their networks.
