CrowdClip demonstrated how game delivery partners like FIFA Fan Festival™ can transform footage from major live sites and activations into high-quality, personalised fan videos. Using one pre-approved branded template, CrowdClip’s AI found each fan within the footage and automatically created individual videos featuring their experiences.
~30 secs
time to generate all personalised videos
1
unified template used to create multiple brand-approved outputs
>1K
received personalised videos
Company Overview
FIFA Fan Festival™ is the official public viewing and entertainment destination for the FIFA World Cup. Hosted in each city, it brings fans together to watch matches on giant screens, enjoy live music and cultural performances, sample local and international food, and participate in interactive football activities beyond the stadium.
Event Type
Sports
Location
Sydney, Australia
Product Used
Personalised Videos PRO
The live site generated engaging footage of fans celebrating and participating in activations. However, a traditional highlight reel could only provide a general overview of the event.
Creating individual fan videos for more than a thousand of attendees manually would require the videographer to search through the footage, identify each person, and produce every edit separately.
The event needed a scalable way to give fans personal content while maintaining the quality and consistency expected of a major global brand.
CrowdClip used AI to transform professionally captured footage into personalised fan videos based on a pre-approved master template.
Following the master template from the brand, CrowdClip provided a check-in page wherein attendees could easily sign up for their personalised videos.
Jordan Anthony Films captured fans engaging with the live-site activation, including individual reactions, celebrations and flag-waving moments.
A professional video template was produced with dedicated sequences for personalised footage.
CrowdClip’s AI scanned the wider footage, identified each fan by their face and automatically inserted their relevant shots into the template.
The entire batch of personalised videos took approximately 30 seconds to generate.
The completed videos were delivered to individual fans as branded digital keepsakes ready to view, download and share.
Personalises fan engagement
Instead of appearing briefly in a general event recap, each recipient became part of their own professionally produced video with footage unique to each of them.
The spontaneous footage made every output feel distinct and authentic.
Maintains brand consistency
Every video retained the same approved structure, branding, and production quality.
This allowed personalised content to be produced without compromising creative control.
Enables personalisation at scale
CrowdClip automated the time-consuming process of locating each person and rebuilding individual edits.
The entire batch was generated in approximately 30 seconds, demonstrating how game delivery partners can efficiently create personalised content across major live sites, sporting events, and fan activations.
CrowdClip turned the FIFA Fan Festival™ live-site activation into a more personal and emotionally engaging experience by placing each fan at the centre of professionally produced content.
This helped fans feel seen, valued, and more connected to the event. Most importantly, it gave organisers and sponsors a more intimate form of experiential marketing that strengthens brand recall, emotional affinity, and shareability beyond the physical activation.
