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Top Event Video Examples (That Actually Perform on Social Media)
Top Event Video Examples (That Actually Perform on Social Media)
Charlotte Pizarras
Oct 10, 2025 |
10 min read
If you’re wondering what type of event videos actually move the needle on social media, the data’s clear. Across Instagram, TikTok, YouTube, Facebook, LinkedIn, and X, the best-performing event videos follow repeatable patterns.
Short on time? We’ve gathered outstanding examples curated for your reference, so you don’t have to scroll every platform. Each pick was chosen for overall impact (event type, views, engagements, virality, cultural ripple, and cross-platform buzz) with quick notes on why the format performed.
✔ Real-time and live wins for reach.
✔ Cutdowns and event highlights win for longevity.
✔ UGC and personalised videos win for shares.
Real-time highlights
One real time, unfiltered short clip can outperform any fancy reel you could plan.
Think of Coldplay's Kiss Cam at Gillette Stadium where a typical real-time highlight on the jumbotron unintentionally caught an awkward moment. A fan, who was able to capture the screen, hit Tiktok right away and snowballed across other platforms. This resulted to hundreds of millions of views and engagements, millions of #KissCamFail recreations, and even a bump in Coldplay streams.
Sports use the same playbook owing to the celebratory and unexpected moments. One notable example of this is the University of Pittsburgh. They shared their in-game highlights through WSC Sports AI across football and basketball games. driving millions of impressions and views on their socials.
What’s great here is simple: human moments, recency, recognisability, and emotion.
Livestream
A good livestream turns an event into a global moment, and social media does the rest. Concerts, festivals, and even graduations see the biggest lift.
In 2025, Tomorrowland pushed a record-breaking livestream on TikTok, drawing 74M+ unique viewers and triggering a second wave via reposts, duets, and edits. TikTok hailed it as the biggest ever live event on the platform.
Meanwhile, a graduation ceremony livestream also went viral. PACE University’s commencement live on Youtube, where grads used QR codes for AI name-reading, spawned Instagram clips that ignited cross-platform debate and shares.
Livestreams work as they create a shared “now” energy that taps FOMO. Non-attendees feel like they’re in the venue. It is also a good strategy as social media platforms amplify live content with push notifications and algorithmic priority. Then, the replay becomes an on-demand fuel for continued reach.
Cutdown video
People do not always want a two-hour stream. Sometimes they just want a specific part of the event. That’s why performance and speech cutdowns, as well as sports match clips are among the best-performing event videos on social media.
Such standout examples are BLACKPINK's official Coachella 2023 uploads on YouTube. Single performance cuts like “Pretty Savage” (~105M views) and “Shut Down” (~64M) still dwarf peers in long-tail performance, proving how searchable, title-driven clips keep compounding over time.
Tech brands like NVIDIA Brands also leverage cutdown videos well. A keynote speech from its CEO Jensen Huang at their recent GTM conference event uploaded on social media garnered millions of views. On YouTube alone, it has already topped 37M views.This type of video is also familiar in sports events. Remember the iconic You can copy this by naming the moment clearly (e.g., Artist/Speaker – Topic/Song – Live at [Event] [Year]). Title it exactly the way audiences search, and let the algorithm do the heavy lifting.
User generated content
Sometimes the best shot is not from the pro camera. It is from someone in the crowd. UGC travels because it feels close, immediate, and personal, and it rides participant networks you can’t buy.
Think of the quirky “Pudding mit Gabel” pop-up meet-up events: a Gen Z trend that started with mysterious signs or posts announcing a time and location inviting people to a "we eat pudding with a fork meeting", which soon got a lot of attention on TikTok and Instagram. The attendees’ posts about the fun gathering helped it spread from Germany to global.
Brands can engineer that same UGC ripple. At the Formula 1 Grand Prix Melbourne, Zoom invited fans to co-create videos, turning spectators into subtle promoters. It generated a stream of Zoom features on attendee-posted clips, driving even more exposure.
Event highlight video
Event recap videos reliably gain traction on social media because they’re skimmable, timely, and easy to share. Plus, they work across almost every event type!
Standout corporate references are Canva Create vertical highlight reel with 400K+ views on Instagram and cross-posted on other platforms and Digital Masters Awards landscape highlight video by CM Photo Video, a corporate recap that amassed 100K+ views on YouTube. Popular video production agencies like Shootsta regularly package this format for brands with fast turnarounds to capture momentum.
In sports, highlights move fast. This Formula 1 Singapore recap hit ~5M views in 4 days thanks to tight cuts and clear titling. In concerts, short, high-energy montages resonate. Dua Lipa’s Glastonbury recap combined crowd pans and quick cuts for instant replay value. Meanwhile, pop group SB19’s creative concert highlight video from the pop group, SB19, blend stage moments with intimate audience reactions, fueling saves, shares, and fan edits.
A growing shift is toward personalised highlights. Such as in a networking event Powerful Steps International Women’s Day (IWD) Lunch 2025, which turned a standard recap into personalised videos for attendees. The result: stronger shareability, broader reach, and positioning Powerful Steps as a leading voice in the global IWD conversation. Check out similar case studies for different event types.
Promo videos
Promos live before the event. They set the tone, spark buzz, and drive clicks/RSVPs, so it is just right to make them viral.
A great example of a well-executed promo video is the Dubai Expo hype reel by Emirates.It featured a stuntwoman atop the world’s tallest building Burj Khalifa with an Emirates A380 circling behind that went viral on YouTube with 7M views and Facebook with 980K+ views, then kept momentum with a behind-the-scenes release that showcased the planning and scale. It formed part of a larger $20M, multi-market campaign designed to build excitement and visits.
What should you actually make?
You need a plan that matches your resources.
Big budget: Make sure you have well-planned, engaging promo videos that will make people stop scrolling. Livestream the main show. Chapter the replay within an hour. Publish 5–10 single-segment cuts and a same-day highlight. Seed UGC strategies and repost creator POVs that night. Follow with personalised thank-you clips for VIPs, attendees, and sponsors.
Mid budget: Produce a same-day highlight (one vertical, one horizontal) plus at least five cutdown videos. Spin out 1–3 clean segment cuts for YouTube search. Provide capture zones like a video booth. Package a small UGC repost kit with hashtags and a simple thank-you reel.
Lean budget: For a small budget, lead with UGC or encourage attendees to post videos. Capture a tight 30–60 second recap the same day. Schedule 2–3 micro-moments across the week after (a reveal, a reaction, a behind-the-scenes).
Winning event videos aren’t about outspending the internet. They’re about timing, framing, and clarity. Post while the moment is alive. Name videos the way people search. Caption for sound-off. Treat cutdowns as your growth engine. And, close the loop with personalised content that turns views into a community that shows up again.
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Last updated: Oct 10, 2025
ABOUT THE AUTHOR
Charlotte is our Senior Content Writer with 7+ years across marketing, PR, events, and multimedia production. She applies data-driven, organic-growth strategies to build campaigns and content that amplify impact, boost visibility, and engage diverse audiences across corporate, startup, nonprofit, government, and broadcast or production settings.