Weddings at Work turns attendees into influencers with CrowdClip
Weddings at Work turns attendees into influencers with CrowdClip
Weddings at Work turns attendees into influencers with CrowdClip
Weddings at Work launched its flagship series of talks titled ‘WaW Meets Suppliers’ to gather seasoned and new suppliers and professionals in the wedding industry. Recognizing the power of video to boost brand and event exposure and reputation, founder Benz Co-Rana partnered with CrowdClip to turn this year’s kickoff event attendees into influencers.
Weddings at Work launched its flagship series of talks titled ‘WaW Meets Suppliers’ to gather seasoned and new suppliers and professionals in the wedding industry. Recognizing the power of video to boost brand and event exposure and reputation, founder Benz Co-Rana partnered with CrowdClip to turn this year’s kickoff event attendees into influencers.
Weddings at Work founder Benz Co-Rana has always believed in the power of social media to enhance awareness and visibility of her organization’s brand and events.
“It is important for me that event-goers post on social media as it keeps the conversation going after the event and generates buzz for our brand and flagship event,” shares Benz.
She stressed that attendees must feel compelled to share rather than being asked or forced to. “For the previous series of Waw Meets Suppliers, I only gave away exclusive and customized freebies that would encourage attendees to share on social media. It’s up to them if they do so,” she says.
For this year’s series of WaW Meets Suppliers, she aimed to boost video content as social proof.
“Video posts are more memorable and likely to build trust. Each of the attendees has their unique network and followers and I want to tap them by empowering my attendees to share videos like influencers would,” she says.
However, she knew that her attendees were not all social media savvy or could not record videos during the event, especially if they were busy listening to and interacting with others. This posed a challenge to increasing user-generated videos.
To make that happen, she needed a tool to empower the attendees to share videos from the event.