Rally4Ever hosted a high-profile fundraising event during Australia’s Mental Health Month, bringing together influential attendees, including parliament ministers, government employees, executives, and major donors. The event aimed at raising funds to support the organization’s mental health initiatives.

Given the prominence of its audience, Rally4Ever sought to leverage the influence and networks of its high-profile attendees to amplify the event’s impact. Its goal was to provide personalised, shareable videos that would not only serve as meaningful keepsakes but also help spread awareness of the organisation across the attendees’ extensive networks.

“We wanted to capture the essence of the event while giving each participant something personal to remember it by,” shares Louise Pleming, Rally4Ever’s founder. “These videos would not only enhance their experience but also encourage them to use their platforms to champion our cause.”

However, producing high-quality, personalised videos for such a distinguished audience posed challenges. Capturing individual experiences while maintaining a professional standard required additional time and resources. It would create pressure on the videographer to meet the expectations and deliver in a timely manner.

In addition, Rally4Ever wanted to explore innovative ways to raise more funds to support their initiatives. It needed a tool that could seamlessly combine fundraising with the distribution of personalised souvenirs.